Media kit · Cowboy Sully
17.9M
views on one reel
Cowboy Sully is a 7,883-follower account that drew 2.0K views across its last twelve posts. Following him is not the point. Getting made is.
Post figures come straight from the account and refresh automatically; anything posted in the last 48 hours is left out while it settles. Follower count checked 2026-08-21.
Last 9 posts · 19 Sept 2026 – 25 Sept 2026
Reach arrives in bursts. One reel was 21% of it.
- Median post
- 191 views
- Best of the rest
- 310 views
- Over 100K views
- 0 of 9 posts
Every post in that window
| Posted | Views | Likes |
|---|---|---|
| 25 Sept 2026 | 409 | 45 |
| 25 Sept 2026 | 148 | 33 |
| 25 Sept 2026 | 253 | 24 |
| 24 Sept 2026 | 158 | 19 |
| 23 Sept 2026 | 122 | 19 |
| 22 Sept 2026 | 224 | 29 |
| 21 Sept 2026 | 310 | 41 |
| 20 Sept 2026 | 135 | 13 |
| 19 Sept 2026 | 223 | 29 |
The dog
Who he is
Sully is a long-haired dachshund in Nashville. The account is written in his voice — he is the narrator, his owners are the supporting cast, and the running joke is that he believes he is in charge. Cowboy by day, menace by night, 7,883 followers deep and entirely unbothered by any of it.
The format is short vertical comedy: one idea, captioned in his voice, shot at home or wherever his parents made the mistake of taking him. It is the kind of thing people send to one person specifically — which is why the good ones travel a very long way past his following.
What we make
Produced end to end. You approve before anything goes live.
Reels
A short, in-character video built around the product. Written, shot and edited by us — his voice is the whole product, so it isn't handed to a script.
Integrations
The product appears inside a video that was going to be made anyway. Cheaper, softer, and it survives the algorithm better than an ad.
Usage rights
Licence the video for your own paid social. Priced separately by term and territory.
Affiliate
Ongoing placement in his gear pages with a tracked link and a revenue share.
How it works
- 1
You brief us
The product, the must-says, the things legal will not allow. Shorter is fine.
- 2
We write it
In his voice, as a joke that happens to contain your product. You see the concept before anything is shot.
- 3
You approve
One round of changes included. Nothing goes live without your sign-off.
- 4
It posts
You get the file, the link and the numbers once it has settled.
Who he's for
Pet brands, obviously — food, gear, health, insurance. But the audience that shares him is broader than dog people: the breakout reel was watched by millions who do not follow a single pet account. He works wherever the job is to be liked rather than explained.
He does not work where the brief needs him to be serious. He is a dachshund in a cowboy hat, and the joke is the asset.
Cowboy by day. Menace by night.
@cowboy_sully · Nashville, TN
Let's talk
Tell us what you have in mind and we'll come back with a concept and a price. Rates, audience breakdown and availability on request. Represented by TBC Creator Network.